Foundation Repair Advertising Costs

You are probably wondering why you should care about foundation company advertising. Well who do you think pays for the Celebrities that do advertising endorsements for many of the major foundation repair companies?

If your answer was the foundation company, think again. It is you the consumer who pays via inflated repair costs. That is not to say that many of those same companies do not do a good job, they do. However you just might be able to get a job of similar quality without the added cost of expensive advertising and endorsements.

I often wonder where sports celebrities come by their foundation repair knowledge. Did they moonlight working on a foundation crew in the off-season? Or maybe their home needed repair and they did it themselves, you know, on the job training.

I am just trying to have a little fun, they probably do not know squat about foundation repair. They do however know something about foundation repair companies. They know that the companies will pay them to memorize a script and to recite it on radio and TV. If you think that they need more of your money then by all means support them with your foundation repair dollars.

I am having fun with this but when it is your home, it is no laughing matter. So I will get serious and try and give you an idea of how this relates to how you should go about choosing a foundation repair company to do your work.

You should get at least 3 estimates, 4 or 5 would be better. When the salesperson comes to do the inspection find out as much about him/her and the company as you can. Ask about the warranty and ask for a sample copy to examine. I wrote an article on Foundation Warranties that you may find helpful.

You should probably discard the high and the low bids and look at the bids that fall somewhere in the middle. The high bid probably has some overhead added for your favorite sports celebrity and the low bid probably sounds "too good to be true" and more than likely it really is too good to be true.

Be wary of estimates that have a fraction of the piers that the other companies suggest. A common ploy is to estimate about half of the piers that are actually needed in order to come in as the lowest bid. A few months down the line you will realize as you experience more movement and cracks, that your need more repair work. The warranty may even stipulate that it is void if your have another company do foundation repair work on the same structure.

There are lots of other tricks and scams that you should watch for. The integrity of your foundation and the health of your wallet hangs in the balance. Do your homework.